NORTHBOUND

Strategic Direction for the Next Era of PR

Directed by experience. Iā€™m Olivia, the founder of Northbound. Whether you need to structure your department, train your team, or sharpen your creative strategy, I can help you find the way forward.

About Northbound ā†’

Our Services

Tailored support for agencies and brands, from building the team to executing the campaign.

  • For founders and leaders who need to build a scalable, sustainable PR function. I help you put the right people and processes in place. Includes:

    • Hiring support: Job specs, salary banding, and interview support.

    • Team structure: Progression frameworks and org design.

    • Agency growth: "PR-ing your PR" and new business processes.

  • Bridge the knowledge gap in your agency. I upskill teams to navigate the changing landscape of Digital PR. Includes:

    • Digital ā†” Traditional: Teaching SEOs to earn coverage, and PRs to understand SEO.

    • Management: Developing your seniors into true leaders.

    • Strategy skills: From story-spotting to commercial awareness.

  • Whether you need a spark of creativity or a full roadmap, I cover all apsects of the Digital PR process. Includes:

    • Creative ideation: Brainstorms, validation, and concepts.

    • Promotion: Media list building, pitching, and campaign rescue.

    • Full service: Comprehensive strategy, outreach, and reporting.

Work With Us