Meet olivia
Hi, I’m Olivia.
With nearly a decade in the industry, I’ve transitioned from a newsroom reporter to a Digital PR Director, scaling departments from single-digit teams to 45+ strong operations.
I’ve led strategies for global brands and built profitable agencies from the ground up. My approach combines the creative flair needed to win coverage with the operational structure required to scale. Now, I bring that senior expertise to your business, helping you grow without the overhead..
What Sets Us Apart
GLOBAL PERSPECTIVE
My strategies aren't limited by borders. I have extensive experience launching and managing PR functions in the UK, US, Australia, and the Middle East, knowing exactly what makes journalists tick in each unique landscape.
commercial focus
PR needs to pay off. As a former Growth Director responsible for revenue and profitability, I build strategies that don't just look good—they drive leads, increase LTV, and protect the bottom line.
proven excellence
I hold myself and my teams to the highest standard. From winning "Young Digital Marketer of the Year" to leading teams that win "Global Agency of the Year," I bring an award-winning mentality to every project.
ops understanding
I’ve been where you are trying to go. Having scaled a department from a one-person desk to a team of 45 specialists, I understand the operational growing pains agencies face and exactly how to solve them.
INDUSTRY TALKS
*
INDUSTRY TALKS *
The Digital PR Summit - 2025
Digital PR Painkillers: Optimising Your Agency-Client Partnership
Manchester DM - 2025
Optimising Your Digital PR Strategy For Better SEO Impact
AN Digital Virtual Summit - 2021
Digital PR Strategy for Maximum Links and Minimal Budget: Smash Your Targets with Olivia Smith